eCommerce SEO
eCommerce SEO for Stores With Real Catalogues
Small stores have an SEO problem. Large stores have an index-bloat, faceted-navigation and duplicate-content problem, which is a different job.
- Faceted navigation handled deliberately
- Category pages that earn the ranking
- Product schema that validates
The catalogue problem
Most store SEO fails at the filters
Every combination of colour, size and price band can generate a crawlable URL. Left alone, a five-hundred-product store presents hundreds of thousands of near-duplicate pages and the crawler spends its budget on none of the ones you want.
- A faceted URL strategy: index, canonicalise or block, decided per facet
- Category pages with content that answers the query, not filler under the grid
- Product structured data with price, availability and review markup
- Out-of-stock and discontinued product handling that does not shed authority
Platforms we work in
- 01ShopifyIncluding the limits it imposes.
- 02WooCommerceWhere most of the control is.
- 03CustomStorefronts we built ourselves.
- 04HeadlessWhere rendering becomes the SEO decision.
Our process
From idea to launch in six clear steps
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Discovery & NDA
We sign an NDA, map your goals, users and constraints, and agree on what success looks like.
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Spec & architecture
AI-assisted specifications, user stories and a scalable architecture, reviewed by senior engineers.
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UX & UI design
Wireframes and clickable prototypes you can test with real users before a line of code is written.
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Build in sprints
AI-assisted development with a working demo every two weeks, so you always see real progress.
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QA & security
Automated and manual testing, AI-assisted code review and security checks on every release.
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Launch & support
We ship, monitor and improve, with six months of free support after launch.
Related
Related services
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SEO Services
Technical, on-page and content SEO.
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Technical SEO
Crawlability, Core Web Vitals, schema.
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Local SEO
Maps, local packs, multi-location.
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PPC & Paid Search
Google and Microsoft Ads, run on revenue.
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Content Marketing
Written by people who know the subject.
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Social Media Marketing
Organic and paid, for long sales cycles.
Explore
Client reviews
What clients say about working with us
Verified reviews from founders and CTOs on Clutch.
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Custom Software Development
Web-Based Coupon App Development
The work produced by the team was of exceptional quality.
Jon Thies
CTO, Model Rocket Feb 2022 – Mar 2023
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Custom Software Development
Mobile & Web Platform Development & Design
Silver Scintilla was responsive, respectful, and enjoyable to work with, quickly addressing any questions or requests.
DeShawn Brown
CEO & Founder, Lithios Jun 2021 – Nov 2022
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Custom Software Development
Web-Based HRM System Development
Silver Scintilla provided the best solution with scalable functionality, personalized features, and robust security.
Suheb Khan
Director, Collaborative Insight Technologies Jul 2020 – Jun 2022
FAQ
eCommerce SEO: frequently asked questions
Straight answers to what clients ask us most.
Need advice for your project?
Every product is different. Talk to a senior engineer about your tech stack, timeline and team, and get honest advice on your next step.
Talk to an ExpertShould filtered pages be indexed?
Some of them. A filter people actually search for — a colour, a brand — can earn a page. Price bands and sort orders should not be indexable. The decision is per facet, not global.
What happens to discontinued products?
It depends whether the page has earned anything. Redirect to the closest replacement if it has, keep it with clear messaging if there is search demand, remove it if it has neither.
Free discovery call
Have an idea? Let's turn it into AI-powered software.
Book a free discovery call with our experts. Share your idea and we will help you shape the scope, timeline and budget, under NDA.
- Free consultation
- NDA before we talk
- Transparent estimate