Social Media Marketing
Social That Suits a Long Sales Cycle
B2B social is not a follower-count competition. It is staying visible to a small number of people for the year it takes them to be ready.
- Measured on pipeline, not followers
- LinkedIn-first for B2B
- Paid used to extend what already works
What we focus on
Reach the few hundred people who matter
For most of our clients the total addressable audience is small and specific. Chasing broad reach dilutes the message and the budget; the goal is to be consistently visible to the people who can actually buy.
- Channel choice driven by where your buyers already are
- Content repurposed from what the team already knows
- Paid amplification behind posts that earned attention organically
- Employee advocacy, which outperforms brand accounts in B2B
Measured by
- 01PipelineConversations started.
- 02ReachWithin the target audience only.
- 03EngagementFrom buyers, not from peers.
- 04Assisted revenueMulti-touch, not last-click.
Our process
From idea to launch in six clear steps
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Discovery & NDA
We sign an NDA, map your goals, users and constraints, and agree on what success looks like.
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Spec & architecture
AI-assisted specifications, user stories and a scalable architecture, reviewed by senior engineers.
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UX & UI design
Wireframes and clickable prototypes you can test with real users before a line of code is written.
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Build in sprints
AI-assisted development with a working demo every two weeks, so you always see real progress.
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QA & security
Automated and manual testing, AI-assisted code review and security checks on every release.
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Launch & support
We ship, monitor and improve, with six months of free support after launch.
Related
Related services
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SEO Services
Technical, on-page and content SEO.
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Technical SEO
Crawlability, Core Web Vitals, schema.
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Local SEO
Maps, local packs, multi-location.
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eCommerce SEO
Category, product and faceted navigation.
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PPC & Paid Search
Google and Microsoft Ads, run on revenue.
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Content Marketing
Written by people who know the subject.
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Client reviews
What clients say about working with us
Verified reviews from founders and CTOs on Clutch.
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Custom Software Development
Web-Based Coupon App Development
The work produced by the team was of exceptional quality.
Jon Thies
CTO, Model Rocket Feb 2022 – Mar 2023
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Custom Software Development
Mobile & Web Platform Development & Design
Silver Scintilla was responsive, respectful, and enjoyable to work with, quickly addressing any questions or requests.
DeShawn Brown
CEO & Founder, Lithios Jun 2021 – Nov 2022
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Custom Software Development
Web-Based HRM System Development
Silver Scintilla provided the best solution with scalable functionality, personalized features, and robust security.
Suheb Khan
Director, Collaborative Insight Technologies Jul 2020 – Jun 2022
FAQ
Social Media Marketing: frequently asked questions
Straight answers to what clients ask us most.
Need advice for your project?
Every product is different. Talk to a senior engineer about your tech stack, timeline and team, and get honest advice on your next step.
Talk to an ExpertWhich platforms should we be on?
Usually fewer than you are on now. For B2B that tends to mean LinkedIn properly rather than five channels half-heartedly.
Do follower counts matter?
Barely. A thousand followers who buy what you sell is worth more than fifty thousand who never will.
Free discovery call
Have an idea? Let's turn it into AI-powered software.
Book a free discovery call with our experts. Share your idea and we will help you shape the scope, timeline and budget, under NDA.
- Free consultation
- NDA before we talk
- Transparent estimate