Case study · Real estate
Every available unit, live and bookable
Property developers often show out-of-date availability on their websites and lose enquiries in inboxes. This is how we built a listings portal with live unit availability, floor plans, virtual tours and enquiries that go straight into the CRM.
Project overview
A listings portal with live availability.
- Industry
- Real estate
- Client
- Confidential
- Solution
- Listings portal
- Platform
- Web + headless CMS
- Timeline
- 10–14 weeks
- Team
- 5 people
- Media
- Floor plans, virtual tours
- Integration
- CRM and sales systems
- SEO
- Development and unit pages
Expected business outcomes
What the client set out to achieve
Enquiry quality and speed of follow-up are the measures.
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Live
Unit availability
Availability from the sales system, so sold units disappear.
Where integration is live
-
Minutes
Enquiry to CRM
Enquiries land in the CRM with the unit of interest.
Instead of shared inboxes
-
More
Qualified enquiries
Floor plans and tours answer questions before contact.
Measured as enquiry-to-viewing rate
Business challenges
Where the client started
Brochure websites that go out of date quickly.
Availability
Updated by hand, often wrong.
Media
PDF brochures and scattered images.
Enquiries
Forms sent to shared inboxes.
Reservations
Handled entirely offline.
SEO
Developments hard to find in search.
Proposed solution
What the portal covers
Marketing and sales working from the same data.
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Developments
Development pages with location, amenities and media.
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Unit search
Units filtered by type, price, floor and availability.
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Floor plans and tours
Interactive floor plans and virtual tours.
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Enquiries
Enquiries and viewing requests sent to the CRM.
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Reservations
Online reservation with deposit where allowed.
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SEO and analytics
Search-friendly pages and enquiry tracking.
Project requirements
What the client asked us for
The request was a better website. The value is accuracy and speed: live availability and enquiries that reach sales within minutes.
Marketing teams manage content in a CMS, while availability comes from the sales system.
What the project had to deliver
- 01Live availability
- 02Rich media per unit
- 03Enquiries straight to CRM
- 04Search-friendly pages
Key challenges & considerations
What made it harder, and what we did
-
Sales systems with limited APIs
What we did
Availability was integrated from the sales system, so it was never retyped.
-
Large media files
What we did
Media was optimised and served through a content delivery network.
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Planning and legal wording
What we did
Legal wording was managed centrally and applied per development.
-
Multiple sales agents
What we did
Enquiries were routed by development to the right agent.
What we watched for
- Integrate availability, don't type it
- Optimise media
- Route enquiries by development
- Plan SEO per unit type
Development process
Data first, then design
Unit data and CRM integration come before the visuals.
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Data model
Developments, units and statuses defined.
-
Integration
Sales system and CRM connected.
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Design and build
Portal and CMS built.
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Content
Media and copy loaded for launch developments.
-
Launch
Portal live with SEO and tracking.
Technology stack
Headless CMS with live data
Fast pages, editable content, integrated availability.
Front end
- React or Next.js
- TypeScript
- Accessible design system
Back end
- Node.js or .NET
- PostgreSQL or SQL Server
- REST / GraphQL APIs
Cloud
- Azure or AWS
- Managed databases
- CDN
Quality
- Automated tests
- CI/CD
- Monitoring and alerts
Quality assurance & deployment
Tested every sprint, released without drama
Testing ran alongside the build, not after it. Every feature was checked against its acceptance criteria in the sprint it was built in, and releases went through an automated pipeline.
- Automated unit and API tests, run on every change
- Code review by a second engineer before anything was merged
- Feature testing against written acceptance criteria
- Cross-browser and responsive checks on the agreed devices
- Security checks on access, sessions and data handling
Deployment
- 01ContentMedia and copy loaded for launch developments.
- 02LaunchPortal live with SEO and tracking.
- 03Automated release pipelineThe same build moved from staging to production, with a tested rollback.
- 04Monitoring and warrantyError and uptime monitoring from day one, and six months of free bug fixing.
Final deliverables
Marketing that matches what's actually available
Buyers see live availability with floor plans and tours, and their enquiries reach sales within minutes.
Marketing updates content without developers, and developments are easier to find in search.
- Live unit availability
- Rich media
- CRM-connected enquiries
- SEO-ready pages
Handed over to the client
- 01Production applicationDeployed and monitored
- 02Source codeIn a repository the client can access
- 03Technical documentationArchitecture, setup and deployment
- 04Test suite and pipelineSo later changes stay safe
- 05Six-month warrantyFree bug fixing after delivery
Success metrics
How success is measured
| Measure | Outcome | How it is measured |
|---|---|---|
| Unit availability | Live | Where integration is live |
| Enquiry to CRM | Minutes | Instead of shared inboxes |
| Qualified enquiries | More | Measured as enquiry-to-viewing rate |
Verified reviews
What clients say about our web development work
Verified reviews from our clients on the same kind of work, published on Clutch.
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Web Development
Custom Web Development for a Software Solutions Company
We can rely on them to handle almost any task with confidence, as they consistently deliver good results.
Casper Hougaard Jensen
CEO & Co-Founder, Iterator IT Jul 2021 – Sep 2022
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Web Development
Web & Mobile App Development for a Software Development Company
They efficiently organized tasks and deliverables while promptly addressing questions.
Damien Retzinger
Founder, Graycore Jun 2021 – Feb 2023
-
Web Development
Website Development for a Software Engineering Company
They have a broad understanding of different technologies.
Eugene Bosikov CEO, Ezibeline LLC Mar 2022 – Ongoing Verified review on Clutch (Eugene Bosikov, opens in a new tab)
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