Case study · Digital agencies
Say yes to more client work
Digital agencies win work in waves, and turning projects down because the team is full costs revenue and relationships. This is how we provided React and Node.js developers who work as part of the agency's team, under its brand and process, when demand peaks.
Project overview
White-label developers working as part of the agency.
- Industry
- Digital agencies
- Client
- Confidential
- Model
- Staff augmentation
- Stack
- React, Next.js, Node.js
- Ramp-up
- 1–3 weeks
- Team size
- 1–5 developers
- Branding
- Work under the agency's name
- Management
- Agency project managers
- Terms
- Per project or monthly
Expected business outcomes
What the client set out to achieve
Capacity when it's needed, without permanent headcount.
-
1–3 weeks
To add developers to a project
Developers matched to the stack and onboarded to the agency's process.
Timeline
-
Flexible
Team size across projects
Capacity added for peaks and released after.
Monthly or per project
-
Agency-led
Client relationship
Developers work under the agency's name and project management.
White-label by default
Business challenges
Where the client started
Sales wins work faster than the team can grow.
Pipeline
Several projects starting at once.
Team
Developers fully booked for months.
Freelancers
Hard to find reliable ones at short notice.
Hiring
Permanent hires risky when work comes in waves.
Clients
Delays damage relationships with key clients.
Proposed solution
How the engagement works
Developers who fit into the agency's delivery.
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Matched developers
React, Next.js and Node developers matched to each project.
-
Agency process
Stand-ups, tools and reviews run by the agency.
-
White-label
Developers work under the agency's brand, with NDAs in place.
-
Quality standards
Agency code standards, reviews and design systems followed.
-
Overlap hours
Working hours overlapping the agency's day.
-
Scale per project
Developers added or released as projects start and finish.
Project requirements
What the client asked us for
The request was reliable extra developers. Reliability means the same people across projects, so they learn the agency's standards and design systems.
The agency stays in front of its clients; we stay behind the agency.
What the project had to deliver
- 01Capacity for peaks
- 02Agency brand and process
- 03Consistent developers
- 04No permanent headcount
Key challenges & considerations
What made it harder, and what we did
-
Short notice project starts
What we did
A standing team of the same developers was kept ready for the agency's projects.
-
Client-specific tech stacks
What we did
Developers were matched to each client's stack.
-
Design fidelity expectations
What we did
Design systems were shared early, and the work was reviewed against the designs.
-
Time zone differences
What we did
Working hours overlapped with the agency's day.
What we watched for
- Keep the same developers across projects
- Share design systems early
- Agree review standards
- Plan pipeline peaks together
Development process
From brief to build
Fast, repeatable onboarding for each project.
-
Project brief
Stack, timeline and roles agreed.
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Match
Developers proposed and approved by the agency.
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Onboarding
Tools, standards and design system walkthrough.
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Delivery
Developers work in the agency's sprints.
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Wrap-up
Handover and release or move to the next project.
Technology stack
Modern JavaScript stack
The stack most agencies build with.
Front end
- React
- Next.js
- TypeScript
Back end
- Node.js
- REST and GraphQL APIs
Quality
- Code review
- Automated tests
Collaboration
- Agency's Slack
- Agency's project tools
Quality assurance & deployment
Held to the client's own standards
Our engineers worked inside the client's team, so quality was measured the client's way: their definition of done, their reviews and their pipelines.
- The client's definition of done on every ticket
- Code review on every change, by the client's team and ours
- Automated tests written with the work, not after it
- The client's security and access policies followed
- Delivery reviewed every sprint with the client's lead
Deployment
- 01DeliveryDevelopers work in the agency's sprints.
- 02Wrap-upHandover and release or move to the next project.
- 03Releases through the client's pipelineWork shipped through the client's own CI/CD and release process.
- 04ContinuityThe same engineers kept on the product, with a monthly review of fit and performance.
Final deliverables
An agency that can say yes
The agency takes on more projects, delivers them on time with developers who know its standards, and scales capacity back after peaks.
Clients see one agency team.
- More projects accepted
- On-time delivery
- White-label developers
- Flexible capacity
Handed over to the client
- 01Delivered workIn the client's repositories and boards
- 02DocumentationWritten as the work was done
- 03Knowledge transferThrough pairing and review
- 04Monthly reviewsOf delivery and fit
- 05Flexible termsScale up or down monthly
Success metrics
How success is measured
| Measure | Outcome | How it is measured |
|---|---|---|
| To add developers to a project | 1–3 weeks | Timeline |
| Team size across projects | Flexible | Monthly or per project |
| Client relationship | Agency-led | White-label by default |
Verified reviews
What clients say about our staff augmentation work
Verified reviews from our clients on the same kind of work, published on Clutch.
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Staff Augmentation
Staff Augmentation & Software Development for a Cloud Platform
Their talent and agility as developers are exceptional.
Hemen Showkati
Co-Founder & CEO, Doprax Oct 2021 – Ongoing
-
Staff Augmentation
Remote Software Development Support
Their responsiveness proved to be extremely valuable for the project.
Nathaniel Bibler
CEO & Development Director, Envy Labs Mar 2022 – Jan 2023
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Staff Augmentation
Staff Augmentation for a Support Company
They worked with us enthusiastically, taking the time to understand our needs and offering helpful solutions.
James Sullivan Founder & CEO, Support Company Mar 2022 – Feb 2023 Verified review on Clutch (James Sullivan, opens in a new tab)
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